It started with a Yes.
Through the eyes of Kaye, Tom, Marc, and Tim, we follow their journeys to work at the airport—a place of constant movement and hidden stories. As their paths cross, intimate moments reveal the people behind the uniforms, each embracing their identity with pride. “It started with a Yes” is a genuine message to the people at the heart of Lufthansa—a true YES to their uniqueness and diversity.
produced by Serviceplan Make
directed with Annika Franke
dop: Christopher Behrmann
edit: Jonas Baumgärtel
music: Nils Baumgärtel, Sanam Maroufkhani
sound design & mix: Not a Machine
color: Marina Starke